Bird — Ride Electric
Travel
4.7
Information
Category
Travel
Publish
09/10/2017
Rating
4.7
Developer
Bird Rides, Inc.
Price
free
Launched in September 2017 by Travis VanderZanden, a former Uber and Lyft executive, Bird Rides Inc., more commonly known as Bird, is a shared electric scooter company that aims to provide affordable, environmentally friendly transportation options.
The app operates in over 100 cities globally and has significantly transformed short-distance travel in urban areas. This Los Angeles based company was quick to receive recognition and funding, and within a year of its operation, Bird scooters became a familiar sight in many cities around the world.
Bird scooters offer a green alternative to automobile rides, especially for short trips. With the increasing awareness of climate change and the growing need for eco-friendly travel alternatives, Bird's mission to reduce car usage, traffic, and carbon emissions resonates strongly with many users worldwide. As of my last knowledge update in September 2021, the Bird app has a good rating on the Google Play Store, reflecting its general acceptance among users.
The Bird app serves as a platform where users can locate, unlock, and pay for the use of Bird electric scooters. The app uses a map to show the available scooters in the vicinity. Once a user locates a scooter, they can scan the QR code on the scooter using the Bird app to start their ride. When they have reached their destination, the ride can be ended through the app, and the scooter can be left at a suitable location for the next user.
Operation&Promotion Points
Operation of the Bird app is designed to be simple and intuitive. After creating an account and adding payment details, users can use the app's map to locate and reserve a scooter nearby. They can unlock the scooter by scanning a QR code, ride it to their destination, and then end the ride through the app. The user is charged based on the duration of use.
Bird's promotion strategy has centered on the concept of offering an eco-friendly alternative to commuting, particularly for shorter distances. Highlighting the convenience, affordability, and positive environmental impact has been central to Bird's positioning in the market.
In terms of expansion, Bird has used a 'pop up' model where they launch in new cities overnight, a strategy that has seen them spread rapidly across various markets. However, this has occasionally led to friction with city authorities, and Bird has had to learn to work closely with cities to ensure a harmonious integration of their services into the existing transportation infrastructure.
Bird has also taken steps to educate users about safe riding practices and the importance of proper scooter parking to keep city sidewalks clear. They also have the 'Bird Watchers' program, where individuals are paid to recharge Bird scooters overnight, creating an interesting ecosystem around the app.
User Tips
Always wear a helmet: Safety first. Although riding an electric scooter may seem harmless, it is important to take precautions.
Park responsibly: Make sure to park the scooter in a way that it doesn't obstruct sidewalks, driveways, or accessibility ramps.
Be mindful of the battery level: The Bird app shows the scooter's battery level, which gives an estimate of how far you can travel.
Familiarize yourself with local laws: Rules regarding electric scooter use vary by city. Some cities have specific zones where you can ride, while others may have restrictions.
Bird — Ride Electric is a groundbreaking app that is shaping the future of urban commuting. By providing a convenient, eco-friendly alternative to cars, it is transforming city travel and promoting a more sustainable lifestyle. With its user-friendly interface and easy operation, Bird has grown rapidly and continues to expand its services. Despite facing regulatory challenges, Bird's commitment to working closely with cities
